STONED is the pizza company I started back in 2013, aged 16. It all began as a holiday job, with a small wood-fired oven, four friends as employees and just two campsites. We would arrive at the site, set up the prep benches and the oven to form our outdoor kitchen. flour would be flying, olive oil glugging and the fire roaring. People would gather round as we mixed and kneaded the dough on site, asking us about how we made our pizza. Effectively we created a ‘show’ for our customers – we call it kitchen theatre – and people totally loved it.