Commissioned by King Charles II, Jermyn Street is a narrow road flanked by high buildings and covered arcades. Situated in the well renowned business district of Piccadilly, Jermyn Street lends itself to the desires of the local business man. The atmosphere is a masculine one and the discerning gentleman can be ‘turned out’ from head to toe on this street. All grooming needs are met at traditional barbers Geo. F. Trumper, made to measure and ready-to-wear shirts can be found at Thomas Pink and Turnbull & Asser to name a just two, and Church’s and Crockett & Jones provide high end, English made footwear. Should Sir enjoy country sports where better to head than Beretta, gun makers since 1526; should he have a taste for cheese, then there is Paxton & Whitfield; or be partial to a cigar, choose from Davidoff or Alfred Dunhill. Not only can you dress yourself from head to toe, you can do it with ample choice and in great style, buying from some of England’s longest standing, high end, traditional craftsmen.